Faculty of Global Business

Faculty of Global Business
Faculty of Global Business
As a business person, can play an active role globally Develop human resources
This is the first faculty of its kind in a women's university in the Tokyo metropolitan area to specialize in "international management" and "accounting and finance." By acquiring theories of business administration, economics, accounting and finance, knowledge of bookkeeping, marketing, data analysis, and practical English skills, students will grow into female leaders who can play an active role on the global stage.
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A virtual market experiment to study the "mental habits" of investing

Nozomi Ando, ​​Full-time Lecturer, Department of Accounting and Finance

[Research into reducing behavioral bias in financial markets]
In recent years, as the importance of asset formation has increased, so has interest in investment knowledge and skills. Knowledge of financial markets and investment strategies is important for asset formation, but it is also necessary to pay attention to one's own "mental habits" when forming assets. This is because we humans do not always act rationally. Humans are not robots, so when losses occur, we become anxious and are unable to make calm decisions, or we are trapped by past experiences and make incorrect decisions. It is also known that we are influenced by various other psychological biases. These biases can reduce investment performance.
In my laboratory, we are using knowledge from behavioral finance to find ways to reduce "mental habits = bias" in financial markets. Specifically, through experiments using virtual market systems, we are conducting research to support more effective investment behavior, aiming to develop educational programs to reduce bias and trading systems that encourage calm judgment.
Faculty Door_Professor Ando20241118_871